This inventor holds 1 USPTO granted patent. Top assignee: Massachusetts Mutual Life Insurance Company. Active years: 2026.
Company Filing History:
Years Active: 2026
Title: Innovations of Sean D'angelo in Machine Learning Marketing
Introduction
Sean D'angelo is an accomplished inventor based in Springfield, MA (US). He has made significant contributions to the field of machine learning, particularly in the realm of mixed media marketing. His innovative approach combines data analysis with marketing strategies to optimize budget allocation and improve conversion rates.
Latest Patents
Sean D'angelo holds a patent for "Systems and methods for machine learning modeling of mixed media marketing." This patent describes a system that monitors impression data from various media channels, analyzing the attributes of content presented. The system inputs both impression data and conversion data into a machine learning predictive model. This model is trained to assess the impact of historical impression data on conversion data for each media channel. It incorporates an impressions/conversions predictive model that generates coefficients to measure the attribution of different channel and campaign combinations to predicted conversions. Additionally, the model includes an optimization framework that effectively allocates marketing budgets among various channels and campaigns to achieve incremental conversions. This innovative predictive modeling provides a deeper understanding of budget allocation strategies for mixed media marketing.
Career Highlights
Sean D'angelo is currently employed at Massachusetts Mutual Life Insurance Company, where he applies his expertise in machine learning and marketing. His work focuses on developing systems that enhance marketing effectiveness through data-driven insights. With a strong foundation in technology and marketing, he has positioned himself as a valuable asset in his field.
Collaborations
Sean collaborates with talented professionals such as Yuzhi Ma and Katie House. Their combined efforts contribute to the advancement of innovative marketing solutions within their organization.
Conclusion
Sean D'angelo's contributions to machine learning and marketing demonstrate the potential of technology to transform traditional marketing strategies. His patent reflects a commitment to improving the effectiveness of marketing campaigns through data analysis and optimization.