Company Filing History:
Years Active: 2010-2019
Title: Scott Ferber: Innovator in Ad Placement Technology
Introduction
Scott Ferber is a notable inventor based in Baltimore, MD (US), recognized for his contributions to the field of advertising technology. With a total of 6 patents to his name, Ferber has made significant strides in optimizing ad placement on web pages. His innovative approaches have transformed how advertisements are selected and displayed, enhancing user engagement and advertising effectiveness.
Latest Patents
One of Scott Ferber's latest patents focuses on optimal ad selection for web pages. This invention involves selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad to display. The invention associates a set of attributes with each customer, reflecting their interests and the characteristics that impact ad selection. Additionally, it associates an ad-attribute profile with each ad to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm is employed to optimally select which ad to show based on the click probability estimates and the uncertainties regarding these estimates.
Career Highlights
Throughout his career, Scott Ferber has worked with prominent companies such as Facebook, Inc. and AOL Advertising Inc. His experience in these leading organizations has allowed him to refine his skills and contribute to groundbreaking advancements in advertising technology.
Collaborations
Scott has collaborated with notable individuals in the industry, including John B. Ferber and Stein E. Kretsinger. These collaborations have further enriched his work and expanded the impact of his inventions.
Conclusion
Scott Ferber's innovative work in ad placement technology has significantly influenced the advertising landscape. His patents and career achievements reflect his dedication to enhancing the effectiveness of online advertising.