Scott Campbell Johnston

Title: Scott Campbell Johnston: Innovator in Advertising Technology

Introduction

Scott Campbell Johnston is a notable inventor based in San Francisco, California. He has made significant contributions to the field of advertising technology, particularly through his innovative patent that addresses the complexities of generating target bids for advertisement group keywords.

Latest Patents

Johnston holds a patent titled "System and method for generating target bids for advertisement group keywords." This invention focuses on systems and methods for generating bids for one or more keywords and advertisement groups. The method involves creating a data set with entries that identify advertising metric values associated with advertisement groups and keywords. By selecting keywords from this data set, a bid is generated based on the associated advertising metric values. The invention aggregates advertising metric values to generate bids for advertisement groups, enhancing the efficiency of online advertising strategies.

Career Highlights

Scott Campbell Johnston is currently associated with Adchemy, Inc., where he applies his expertise in advertising technology. His work has contributed to advancements in how companies manage and optimize their online advertising efforts.

Collaborations

Johnston has collaborated with notable professionals in his field, including Richard Edward Chatwin and Ayman Farahat. These collaborations have likely enriched his work and contributed to the development of innovative solutions in advertising technology.

Conclusion

Scott Campbell Johnston is a prominent figure in the realm of advertising technology, with a patent that showcases his innovative approach to generating target bids for advertisement keywords. His contributions continue to influence the industry and improve advertising strategies for companies.