The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 11, 2012
Filed:
Jun. 27, 2006
Richard Edward Chatwin, Sunnyvale, CA (US);
Ayman Omar Farahat, San Francisco, CA (US);
Scott Campbell Johnston, San Francisco, CA (US);
Matthew Mceachen, El Granada, CA (US);
Richard Edward Chatwin, Sunnyvale, CA (US);
Ayman Omar Farahat, San Francisco, CA (US);
Scott Campbell Johnston, San Francisco, CA (US);
Matthew McEachen, El Granada, CA (US);
Adchemy, Inc., Foster City, CA (US);
Abstract
The present invention is directed towards systems and methods for generating bids for one or more keywords and advertisement groups. The method of the present invention comprises generating a data set with one or more entries, a given entry identifying one or more advertising metric values associated with an advertisement group and keyword. One or more keywords are selected from the one or more entries in the data set, and a bid is generated for the one or more selected keywords using the one or more advertising metric values associated with the one or more selected keywords. The one or more advertising metric values of the one or more entries associated with a given advertisement group exclusive of the one or more advertising metric values associated with the one or more selected keywords is aggregated. A bid is generated for the one or more advertisement groups using the one or more aggregated advertising metric values associated with the one or more advertisement groups.