Company Filing History:
Years Active: 2019-2025
Title: Innovations of Inventor Sawin Lee
Introduction
Sawin Lee is a notable inventor based in Seattle, WA, who has made significant contributions to the field of web technology. With a total of five patents to his name, Lee has focused on developing systems that enhance the measurement of web activity, particularly in relation to advertising.
Latest Patents
One of Lee's latest patents is titled "Systems and methods for web spike attribution." This innovative system measures web activity bursts that occur after ad broadcasts sent to multiple individuals. The method is designed to be cookie-less or cookie-optional, and it does not require personal identification. It is applicable to various broadcast media systems, including television, and can also measure spikes from other advertising forms such as email and radio. This technology allows for effective web-based conversion tracking, particularly in scenarios where responses happen in batches following an episodic ad event.
Career Highlights
Sawin Lee is currently employed at Adap.tv, Inc., where he continues to develop cutting-edge technologies that improve advertising effectiveness. His work has been instrumental in advancing the understanding of consumer behavior in response to media broadcasts.
Collaborations
Lee collaborates with talented individuals such as Brendan Kitts and Dyng Au, who contribute to the innovative environment at Adap.tv, Inc. Their combined expertise fosters a culture of creativity and technological advancement.
Conclusion
Sawin Lee's contributions to web technology and advertising measurement demonstrate his commitment to innovation. His patents reflect a deep understanding of consumer behavior and the evolving landscape of digital advertising.