Saurav Ray

Title: Saurav Ray: Innovator in Transaction Attribution Systems

Introduction

Saurav Ray is a notable inventor based in Scottsdale, AZ (US). He has made significant contributions to the field of technology, particularly in systems that enhance the attribution of transactions across multiple websites. His innovative approach has the potential to transform how online purchases are tracked and attributed to content producers.

Latest Patents

Saurav Ray holds a patent for a system and method for attributing transactions from multiple websites to content producers. This patent describes a process where, when a user accesses content about an item available for purchase on a first website, and subsequently buys the item on a second website within a specified timeframe, the purchase can be inferred to have been influenced by the content. The system collects data identifying the user's device or account and the item when the content is accessed. Additional data is then gathered at the time of purchase to confirm that the same user has bought the item described in the accessed content.

Career Highlights

Saurav Ray is currently employed at Amazon Technologies, Inc., where he continues to develop innovative solutions that enhance user experience and transaction tracking. His work is instrumental in bridging the gap between content consumption and e-commerce, providing valuable insights for both content producers and retailers.

Collaborations

Saurav has collaborated with notable colleagues such as Venkatraman Prabhu and Dave Jonathan Lefkow. These partnerships have fostered a creative environment that encourages the development of cutting-edge technologies.

Conclusion

Saurav Ray's contributions to transaction attribution systems exemplify the impact of innovative thinking in technology. His patent and ongoing work at Amazon Technologies, Inc. highlight the importance of understanding user behavior in the digital marketplace.