This inventor holds 1 USPTO granted patent. Top assignee: Turn Inc.. Active years: 2014.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2014
Title: The Innovations of Satish Katiyar
Introduction
Satish Katiyar is an accomplished inventor based in Fremont, CA. He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on enhancing the effectiveness of advertising systems, making them more targeted and efficient.
Latest Patents
Satish Katiyar holds a patent for an "Enhanced online advertising system." This system provides an automatically targeted network for text and graphical advertising based on cost-per-action bidded pricing. The actions include acquisitions, purchases, downloads, registrations, donations, clicks, and impressions. The system integrates contextual, search, and behavioral relevance features to optimize ad selection for advertisers. Advertisers can enter action objectives, associated bids, and creatives or catalog assets. The assets are automatically analyzed and stored, allowing for the automatic construction of ads for catalog assets. When an ad request is received from a user terminal regarding a publisher asset, the request is matched to a stored contextual analysis of the publisher asset, if available, and preferably to a profile associated with the user. The best advertisements are determined based on a predicted response and are then served at the user terminal, depending on available ad space.
Career Highlights
Satish Katiyar is currently employed at Turn Inc., where he continues to develop innovative solutions in the advertising technology space. His work has had a significant impact on how online advertising is approached and executed.
Collaborations
Some of his notable coworkers include John R Ellis and Philip Michael Smolin. Their collaboration has contributed to the advancement of advertising technologies and strategies.
Conclusion
Satish Katiyar's contributions to the field of online advertising through his patent demonstrate his innovative spirit and commitment to enhancing advertising effectiveness. His work continues to influence the industry and pave the way for future advancements.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile