Location History:
- Saratoga, CA (US) (2013 - 2021)
- Cupertino, CA (US) (2023)
Company Filing History:
Years Active: 2013-2023
Title: Sathyender Nelakonda: Innovator in Digital Advertising Technologies
Introduction
Sathyender Nelakonda is a prominent inventor based in Saratoga, CA (US). He has made significant contributions to the field of digital advertising technologies, holding a total of 7 patents. His work focuses on systems and methods that enhance user privacy and improve the targeting of digital advertisements.
Latest Patents
Among his latest patents is a system for cookieless opt-out of device-specific targeting. This innovation allows subscribers to opt-out of targeted digital advertisements through a mobile network operator's operations support system. The system receives input from the subscriber, including an account number and a stable network-level identifier. It then sends a message to the mobile device with a URL based on the subscriber's input. The server receives a beacon generated when the subscriber visits the website and communicates the subscriber's preference regarding targeted advertisements to a mobile analytics platform server.
Another notable patent involves systems and methods for relevant targeting of online digital advertising. This system enables an advertisement platform server to receive an ad transaction pixel from a user device. Based on this pixel, the server initiates a discovery process to identify the user device. It then processes a device-targeted ad request and sends a corresponding response based on the discovery results.
Career Highlights
Sathyender has worked with several notable companies throughout his career, including Alcatel Lucent and Cinarra Systems. His experience in these organizations has allowed him to develop and refine his innovative ideas in the realm of digital advertising.
Collaborations
He has collaborated with talented individuals such as Satyam Sinha and Praveen Vasant Muley, contributing to the advancement of technologies in his field.
Conclusion
Sathyender Nelakonda's contributions to digital advertising technologies demonstrate his commitment to innovation and user privacy. His patents reflect a deep understanding of the challenges in targeted advertising and offer solutions that benefit both users and advertisers.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.