Company Filing History:
Years Active: 2013-2019
Title: Innovations of Sarah Masters
Introduction
Sarah Masters is an accomplished inventor based in Brooklyn, NY (US). She has made significant contributions to the field of technology, particularly in advertising and conversion crediting. With a total of 2 patents, her work has garnered attention for its innovative approaches to processing events related to presented content.
Latest Patents
One of her latest patents focuses on conversion crediting, which includes methods, systems, and apparatus for processing events related to presented content. This patent outlines a method that determines a time window count of advertising events associated with an advertisement before a conversion event. It also details how to determine a credit that represents the strength of the association between the advertisement and the conversion event, utilizing a selected weighting model for the time window count.
Career Highlights
Sarah currently works at Google Inc., where she continues to develop her innovative ideas and contribute to the company's technological advancements. Her expertise in advertising technology has positioned her as a valuable asset within the organization.
Collaborations
Throughout her career, Sarah has collaborated with talented individuals such as Sheng Ma and Fan Zhang. These partnerships have allowed her to enhance her projects and drive innovation in her field.
Conclusion
In summary, Sarah Masters is a notable inventor whose work in conversion crediting and advertising technology has made a significant impact. Her contributions continue to shape the industry and inspire future innovations.