Sarah Claire Peltier

Title: The Innovative Contributions of Sarah Claire Peltier

Introduction

Sarah Claire Peltier is a notable inventor based in Mt. Pleasant, SC (US). She has made significant contributions to the field of advertising technology, holding a total of four patents. Her work focuses on systems and methods for targeting ad impressions, which have implications for marketing strategies and customer engagement.

Latest Patents

Among her latest patents is a system for expenditures based on ad impressions. This patent outlines a method for targeting ad impressions by transmitting a list of customer records to a service provider system. The system identifies a matched customer and installs a cookie on the web client associated with that customer. It further receives a campaign request from a merchant and transmits this request to the service provider system. The system adds a flag to the cookie based on the campaign request and instructs a media buyer system to bid on an ad impression for the matched customer. Additionally, it compares expenditures associated with matched customers who received targeted ad impressions to those who did not, providing valuable insights into the effectiveness of advertising campaigns.

Another patent focuses on systems and methods for targeting ad impressions, reiterating the importance of her innovative approach in this domain. This patent shares similar features with her previous work, emphasizing the systematic approach to enhancing advertising effectiveness through targeted strategies.

Career Highlights

Sarah Claire Peltier is currently employed at American Express Travel Related Services Company, Inc. Her role at this prestigious company allows her to apply her inventive skills in a practical setting, contributing to advancements in the travel and financial services sectors.

Collaborations

Throughout her career, Sarah has collaborated with talented individuals such as Lucas Saunders Gebb and Rachna R Govani. These collaborations have likely enriched her work and expanded the impact of her inventions.

Conclusion

In summary, Sarah Claire Peltier is a pioneering inventor whose work in advertising technology has led to significant advancements in targeting ad impressions. Her contributions are shaping the future of marketing strategies and customer engagement.