Company Filing History:
Years Active: 2023-2024
Title: **Sara Radkiewicz: Innovator in Multi-Television Measurement Technologies**
Introduction
Sara Radkiewicz, an accomplished inventor based in Somerville, MA, has made significant strides in the field of television audience measurement. With two patents to her name, she is dedicated to enhancing how viewer engagement is assessed in multi-television environments.
Latest Patents
Sara's latest inventions include groundbreaking methods and apparatus for multi-television measurements. Traditional television audience measurements often rely on diaries or intrusive imaging techniques, which can lead to inaccuracies. Sara's innovative approach employs a viewer's wearable device that emits or receives low-power beacon signals. By measuring the strength of these signals, the device calculates the viewer's proximity to the television. If the viewer is close enough and the television is on, it's inferred that the viewer is engaged with the content. This non-intrusive method provides a more reliable gauge of viewer engagement, especially in households with multiple televisions.
Career Highlights
Sara currently works at Tvision Insights, Inc., where she continues to develop her patented technologies. Her work is pivotal in transforming audience measurement practices, allowing for a more accurate understanding of viewer habits and preferences.
Collaborations
Throughout her career, Sara has collaborated with talented colleagues, including Inderbir Sidhu and Daniel Schiffman. Together, they strive to push the boundaries of traditional audience measurement and explore innovative solutions that meet the evolving needs of the media industry.
Conclusion
Sara Radkiewicz's contributions to the field of television audience measurement are noteworthy and impactful. Her inventions not only simplify the measurement process but also enhance the understanding of viewer engagement in our increasingly complex media landscape. As she continues her work with Tvision Insights, Inc., the potential for further innovations in this area remains promising.