This inventor holds 1 USPTO granted patent and 2 published patent applications. Top assignee: Yahoo! Inc.. Active years: 2012.
Company Filing History:
Years Active: 2012
Title: Sangeeta Singh: Innovator in Online Advertising Systems
Introduction
Sangeeta Singh is a prominent inventor based in Saratoga, California. She has made significant contributions to the field of online advertising through her innovative patent. Her work focuses on enhancing the efficiency and effectiveness of online advertisement bidding systems.
Latest Patents
Sangeeta Singh holds a patent for a "Bid gateway architecture for an online advertisement bidding system." This invention integrates third-party agents to allow them to participate in auctions on a per-opportunity basis. The advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, it applies business rules to determine which third-party agents qualify to serve the advertisements. The bid gateway module generates and transmits requests for bids to these agents and subsequently receives their bids. The advertising exchange module then selects an advertisement based on the received bids. This system provides a unified marketplace for integrator networks to bid on both guaranteed and non-guaranteed ads. Additionally, it includes traffic management features to regulate bid requests and caches bids to implement efficient auctions.
Career Highlights
Sangeeta Singh is currently employed at Yahoo! Inc., where she continues to innovate in the field of online advertising. Her work has been instrumental in shaping the way advertisements are served and bid upon in the digital marketplace.
Collaborations
Sangeeta has collaborated with notable colleagues such as Shirshanka Das and Sunil Nagaraj, contributing to a dynamic work environment that fosters innovation and creativity.
Conclusion
Sangeeta Singh's contributions to online advertising systems exemplify her role as a leading inventor in the tech industry. Her patent reflects her commitment to improving the efficiency of advertisement bidding processes. Through her work at Yahoo! Inc., she continues to influence the future of online advertising.