Company Filing History:
Years Active: 2022-2024
Title: Samuel Marshall: Innovator in Electronic Advertising
Introduction
Samuel Marshall is a notable inventor based in New York, NY (US). He has made significant contributions to the field of electronic advertising, holding a total of 2 patents. His work focuses on enhancing the efficiency and effectiveness of advertising through innovative methods and technologies.
Latest Patents
One of Samuel Marshall's latest patents is titled "Method and apparatus for providing content metadata in electronic advertising." This patent outlines a process that involves receiving a bid request linked to a television channel associated with a video stream requested by an end user device. The method includes ad space information related to the video stream, which is part of an Over-The-Top (OTT) streaming service that provides scheduled content. The patent describes how context information can be accessed based on the television channel and the timing of the ad space. This context information, generated by a context server, helps in performing an auction to obtain bid responses. The auction provides bidders with context data that represents a portion of the context information, allowing for the selection of candidate bid responses to determine the creative for the ad space of the video stream.
Career Highlights
Throughout his career, Samuel Marshall has worked with prominent companies in the technology sector. He has been associated with Xandr Inc. and Microsoft Technology Licensing, LLC. His experience in these organizations has contributed to his expertise in electronic advertising and patent development.
Collaborations
Samuel has collaborated with various professionals in his field, including his coworker Sebastien Caubet. Their joint efforts have likely led to advancements in the technologies they have worked on together.
Conclusion
Samuel Marshall is a distinguished inventor whose work in electronic advertising has led to valuable patents that enhance the advertising landscape. His contributions continue to influence the industry and pave the way for future innovations.