Russell Baxter

Title: Innovations of Russell Baxter

Introduction

Russell Baxter is an accomplished inventor based in Conway, Arkansas. He has made significant contributions to the field of data management through his innovative patent. His work focuses on enhancing the way data is linked and utilized, particularly in relation to consumer information.

Latest Patents

Russell Baxter holds a patent for a "Data linking system and method using tokens." This method involves linking data through the use of permanent tokens, which can represent various entities such as consumers, businesses, addresses, and households. The tokens are generated in a central repository that maintains an identification class for each entity, containing all relevant information. This system allows for real-time construction of a comprehensive customer view, facilitating better responses to customer interactions. By utilizing tokens instead of traditional identifiers like names and addresses, the system effectively eliminates ambiguities and erroneous duplicates. Additionally, data updates can be performed incrementally, ensuring that the information remains current and accurate.

Career Highlights

Russell Baxter is associated with Acxiom Corporation, a company known for its expertise in data management and analytics. His role at Acxiom has allowed him to apply his innovative ideas in a practical setting, contributing to the company's reputation as a leader in the industry.

Collaborations

Some of Russell's notable coworkers include Charles Donald Morgan and Terry Talley. Their collaboration has likely fostered an environment of innovation and creativity within the company.

Conclusion

Russell Baxter's contributions to data linking technology exemplify the impact of innovation in the field of data management. His patent not only enhances the efficiency of data handling but also improves the overall customer experience.