Ruofeng Chen

Title: Ruofeng Chen: Innovator in Ad Serving Technologies

Introduction

Ruofeng Chen is a notable inventor based in San Mateo, CA (US). He has made significant contributions to the field of advertising technology, particularly in optimizing ad serving systems. With a total of 2 patents, his work focuses on reconciling diverse advertising goals through innovative methodologies.

Latest Patents

One of Ruofeng Chen's latest patents is titled "Ad serving with multiple goals using constraint error minimization." This patent describes a system designed to reconcile various advertising goals by transforming them into quantifiable and optimizable metrics. The approach involves converting constraints into errors that can be minimized, addressing the challenges of feasibility in ad campaigns. The system allows advertisers to dynamically adjust their campaigns based on real-time needs, enhancing controllability and smoothness while avoiding hard stop conditions that often hinder traditional constraint-based methods. Solutions for pacing, viewability prediction, and error minimization are also presented in this patent.

Career Highlights

Ruofeng Chen is currently associated with Adap.tv, Inc., where he applies his expertise in ad technology. His innovative work has positioned him as a key player in the industry, contributing to advancements that benefit advertisers and consumers alike.

Collaborations

Throughout his career, Ruofeng has collaborated with talented individuals such as Brendan Kitts and Garrett James Badeau. These partnerships have fostered a creative environment that encourages the development of cutting-edge solutions in advertising technology.

Conclusion

Ruofeng Chen's contributions to ad serving technologies demonstrate his commitment to innovation and optimization in the advertising industry. His patents reflect a deep understanding of the complexities involved in balancing multiple advertising goals, making him a significant figure in this field.