Company Filing History:
Years Active: 2015-2024
Title: Rohit Bansal: Innovator in Video Delivery Technology
Introduction
Rohit Bansal is a prominent inventor based in Plainview, NY (US), known for his contributions to video delivery technology. With a total of five patents to his name, Bansal has made significant strides in understanding viewer interaction with video content and the Internet.
Latest Patents
One of Bansal's latest patents is a system and method for set-top box viewing data. This innovation focuses on the collection and analysis of viewing data to provide insights into viewer interactions. The system allows for the controlled transmission of viewing data to a data repository. It can selectively target specific viewers or households to gather data, which can then be combined with demographics, anonymized, and encrypted. This technology enables precision selection of media opportunities by determining detailed characteristics associated with broadcasts, including audience movement and specific viewer behavior, such as website visits. The effective yield of broadcasts, including promotional spots and advertisements, can be predicted based on concrete data at an individual viewer level. This advancement aims to improve the effectiveness and return on investment for programming and advertisements.
Career Highlights
Bansal is currently employed at Csc Holdings, LLC, where he continues to innovate in the field of video delivery. His work has been instrumental in enhancing the understanding of viewer behavior and optimizing media strategies.
Collaborations
Some of Bansal's notable coworkers include Gemma Toner and Colleen Moraghan, who contribute to the collaborative environment at Csc Holdings, LLC.
Conclusion
Rohit Bansal's innovative work in video delivery technology showcases his commitment to enhancing viewer engagement and optimizing media effectiveness. His contributions are paving the way for advancements in how content is delivered and analyzed in the digital age.