This inventor holds 1 USPTO granted patent and 1 published patent application. Top assignee: The Nielsen Comapny (US), LLC. Active years: 2022.
Company Filing History:
Years Active: 2022
Title: Roger Guevara: Innovator in Audience Measurement Technology
Introduction
Roger Guevara is a notable inventor based in Mexico City, MX. He has made significant contributions to the field of audience measurement through his innovative patent. His work focuses on enhancing the understanding of media exposure across various platforms.
Latest Patents
Roger Guevara holds a patent titled "Methods and apparatus for campaign mapping for total audience measurement." This patent includes advanced methods and apparatus that utilize a machine learning engine to predict estimated duplication factors. These factors represent duplicated media exposure across different combinations of media platforms for various reference media campaigns. The apparatus is designed to apply total exposure metrics associated with individual media platforms to predict duplication factors for query media campaigns.
Career Highlights
Roger is currently employed at The Nielsen Company, LLC, where he continues to develop innovative solutions in audience measurement. His expertise in machine learning and media analytics has positioned him as a key player in the industry.
Collaborations
Some of Roger's coworkers include Jonathan Lee Sullivan and Logan Thomas. Their collaborative efforts contribute to the advancement of audience measurement technologies.
Conclusion
Roger Guevara's work in audience measurement technology exemplifies the impact of innovation in understanding media exposure. His contributions are paving the way for more effective media strategies in the industry.