Robert Peter Borland

Title: Innovations of Robert Peter Borland

Introduction

Robert Peter Borland is a notable inventor based in Palm Harbor, FL (US). He has made significant contributions to the field of media monitoring technology. With a total of 7 patents to his name, Borland's work focuses on enhancing the way media presentations are monitored and analyzed.

Latest Patents

Borland's latest patents include innovative methods and apparatus designed to monitor media presentations. One of his notable inventions involves a tangible computer-readable storage medium that includes instructions for a machine to instrument media with monitoring instructions. This technology allows for the provision of instrumented media to a media device via a secure protocol. The monitoring instructions enable the media device to request a panelist identifier, detect media events, and generate records that include media-identifying information and the panelist identifier. Another patent outlines a panelist meter that serves a panelist identifier on a local network, allowing media providers to create monitoring-enabled media that collects valuable media monitoring data.

Career Highlights

Borland is currently associated with The Nielsen Company (US), LLC, where he continues to innovate in the field of media monitoring. His work has been instrumental in developing technologies that enhance the understanding of media consumption patterns.

Collaborations

Some of Borland's notable coworkers include Jonathon Brett Rubin and Shailendra Paranjape. Their collaborative efforts contribute to the advancement of media monitoring technologies.

Conclusion

Robert Peter Borland's contributions to media monitoring technology through his patents and work at The Nielsen Company highlight his role as a significant inventor in this field. His innovative approaches continue to shape the way media presentations are monitored and analyzed.