Company Filing History:
Years Active: 2017-2023
Title: Innovations of Robert Lee Wood
Introduction
Robert Lee Wood is an accomplished inventor based in Ellicott City, MD (US). He has made significant contributions to the field of technology, holding a total of 3 patents. His work focuses on systems that enhance the understanding of population segmentation and value preferences.
Latest Patents
One of Robert's latest patents is a system and method for creating segmentation of a population. This innovative system includes a processor that filters a population to identify a group of members. It delivers a survey over an electronic network to determine value preferences and value gaps among the group members. The survey employs a set of paired comparisons or related techniques. The system generates vectors based on the determined value preferences and value gaps, which have lengths equal to the number of determined values for the members. By calculating patterns of differences between these generated vectors, the system clusters members into segments. The results enable the creation of a predictive model to estimate segment membership, which can be utilized in generating promotions for display corresponding to a clustered segment, ultimately delivering the promotion to a client device for display.
Career Highlights
Robert Lee Wood is currently employed at Merkle, Inc., where he continues to innovate and develop new technologies. His work has had a significant impact on how organizations understand and engage with their target populations.
Collaborations
Throughout his career, Robert has collaborated with notable coworkers, including Futoshi Yumoto and Thomas D Lacki. These collaborations have further enriched his work and contributed to the success of his projects.
Conclusion
Robert Lee Wood is a prominent inventor whose work in population segmentation and value preferences has paved the way for advancements in technology. His contributions continue to influence the field and demonstrate the importance of innovation in understanding consumer behavior.