This inventor holds 3 USPTO granted patents and 1 published patent application. Top assignee: Beachfront Media LLC. Active years: 2021-2025.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2021-2025
Title: The Innovative Contributions of Richard Shea
Introduction
Richard Shea is a notable inventor based in St. Augustine, FL (US). He has made significant contributions to the field of advertising technology, particularly in the realm of television. With a total of 3 patents to his name, Shea's work focuses on enhancing the efficiency and effectiveness of ad delivery in linear TV environments.
Latest Patents
One of Shea's latest patents is titled "Programmatic ingestion and zoned cable delivery of linear TV in ad auction environments." This invention discloses a method for delivering and closing out viewership priced spots in zoned cable delivery of linear TV. It involves assembling past measured viewership data within a zone for a TV spot in a program. The process includes aggregating records and augmenting aggregated logs with viewers' demographic data. Shea's invention also features an automated auction for advertising, which occurs at five minutes or less before airtime. The system announces the spot, provides past viewership data augmented with demographic data, accepts bids for a rate, and selects a winning bid. After airing the ad, the system processes collected delivery logs within ten minutes of receipt, calculates current measured viewership during the spot, and reports the extended price to the winning bidder within six hours of airing the ad.
Career Highlights
Richard Shea is currently employed at Beachfront Media LLC, where he continues to innovate in the advertising technology space. His work has been instrumental in shaping how advertisements are delivered and measured in real-time, providing valuable insights for advertisers and broadcasters alike.
Collaborations
Shea collaborates with talented individuals such as Daniel Church and Frank Sinton, who contribute to the innovative environment at Beachfront Media LLC.
Conclusion
Richard Shea's contributions to the field of advertising technology demonstrate his commitment to innovation and efficiency. His patents reflect a deep understanding of the complexities involved in ad delivery and measurement, making him a significant figure in the industry.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile