Richard Farmer

Title: Richard Farmer: Innovator in Data Linking Systems

Introduction

Richard Farmer is a notable inventor based in Benton, Arkansas. He has made significant contributions to the field of data management through his innovative patent. His work focuses on enhancing the way data is linked and utilized, particularly in consumer and business contexts.

Latest Patents

Farmer holds a patent for a "Data linking system and method using tokens." This method involves linking data through the use of permanent tokens, which can represent various entities such as consumers, businesses, addresses, and households. The tokens are generated in a central repository that maintains an identification class for each entity, containing all relevant information. This system allows for real-time construction of a comprehensive customer view, facilitating better responses to customer interactions. By utilizing tokens instead of traditional identifiers like names and addresses, the system minimizes ambiguities and reduces the risk of erroneous duplicates. Additionally, data updates can be performed incrementally, ensuring that the information remains current and accurate.

Career Highlights

Richard Farmer is currently employed at Acxiom Corporation, where he continues to develop innovative solutions in data management. His expertise in creating efficient data linking systems has positioned him as a valuable asset to the company.

Collaborations

Farmer has worked alongside notable colleagues such as Charles Donald Morgan and Terry Talley, contributing to a collaborative environment that fosters innovation and creativity.

Conclusion

Richard Farmer's contributions to data linking systems exemplify the importance of innovation in technology. His patent not only enhances data management but also improves customer interactions across various sectors. His work continues to influence the way businesses approach data utilization and customer engagement.