Location History:
- Foster City, CA (US) (2019)
- Belmont, CA (US) (2020)
Company Filing History:
Years Active: 2019-2020
Title: The Innovations of Richard Bill Sim
Introduction
Richard Bill Sim is an accomplished inventor based in Belmont, CA (US). He has made significant contributions to the field of online advertising through his innovative patents. With a total of 2 patents, Sim's work focuses on enhancing user interactions with advertisements in digital environments.
Latest Patents
One of Sim's latest patents is titled "Predicting user interactions with objects associated with advertisements on an online system." This invention allows an online system to predict the amount of interaction a user will have with an advertisement based on their prior interactions. By determining the expected value of presenting the advertisement, the system can rank advertisements and select the most relevant ones for users. Additionally, the patent includes criteria for targeting users based on their predicted interactions with associated objects.
Another notable patent is "Monitoring conversions and fee determination of online advertisements using a social networking system." This invention tracks user interactions with advertisements and determines fees based on conversion events. When a user engages with an advertisement, the system checks their advertisement history to ensure that the interaction occurred within a specified time frame, thus facilitating accurate fee determination for the advertisement's presentation.
Career Highlights
Richard Bill Sim is currently employed at Facebook, Inc., where he applies his expertise in online advertising technologies. His work has contributed to the development of more effective advertising strategies that enhance user engagement and improve the overall advertising experience.
Collaborations
Sim has collaborated with notable colleagues such as Eitan Shay and Jun Yang, further enriching the innovative environment at Facebook, Inc. Their combined efforts have led to advancements in advertising technologies that benefit both users and advertisers.
Conclusion
Richard Bill Sim's contributions to the field of online advertising through his patents demonstrate his innovative spirit and commitment to enhancing user experiences. His work continues to influence the way advertisements are presented and interacted with in digital spaces.