Company Filing History:
Years Active: 2020-2025
Title: Reed Berrett: Innovator in Programmatic Advertising
Introduction
Reed Berrett is a notable inventor based in West Jordan, UT (US). He has made significant contributions to the field of programmatic advertising, holding a total of 4 patents. His innovative work focuses on enhancing the efficiency and effectiveness of advertising campaigns through advanced technology.
Latest Patents
One of Reed Berrett's latest patents is a programmatic advertising platform. This system and method utilize a proprietary platform to predict impressions and design ad campaigns. The platform correlates television programming asset sources with actual viewing behavior of broadcasts associated with those assets and the ad content of the campaign. This correlation produces a predicted performance value that is essential for generating effective ad campaigns. The invention allows television programming asset sources and viewership information providers to communicate with the programmatic advertisement platform, adding value to the valuation of these assets in the context of specific ads. Consequently, the programmatic advertisement platform enhances performance and reduces the effective cost of television ad campaigns by employing automation and advanced targeting algorithms to reach desired audiences more efficiently.
Career Highlights
Reed Berrett has worked with several companies throughout his career, including A4 Media & Data Solutions, LLC and CSC Holdings, LLC. His experience in these organizations has contributed to his expertise in the field of advertising technology.
Collaborations
Reed has collaborated with notable professionals in the industry, including Derek Mattsson and Chris Satovick. These collaborations have further enriched his work and innovations in programmatic advertising.
Conclusion
Reed Berrett is a pioneering inventor whose work in programmatic advertising has the potential to transform the industry. His innovative patents and career achievements reflect his commitment to advancing advertising technology.