Company Filing History:
Years Active: 2019-2022
Title: The Innovative Contributions of Rebecca L. Gerlach
Introduction
Rebecca L. Gerlach is a prominent inventor based in Beaverton, OR (US). She has made significant contributions to the field of retail technology, holding a total of 5 patents. Her work focuses on enhancing the shopping experience through innovative sensor technologies and data analysis.
Latest Patents
One of her latest patents is titled "Cart-based shopping arrangements employing probabilistic item identification." This invention involves a retail store equipped with multiple sensors, including item sensors in shopping carts. These sensors gather data from a shopper-selected first item, which is then analyzed by a classifier trained to identify possible item matches. The system evaluates an item identification hypothesis based on classifier information and store layout data, ultimately adding items to a shopping tally if the confidence score meets a certain criterion.
Another notable patent is "Retail store with sensor-fusion enhancements." This invention describes a retail environment that utilizes a multitude of cameras, including 3D cameras, to monitor shopper movement and detect item removal from shelves. A computer system processes imagery from these cameras, along with store layout information, to produce a probabilistic tally of items selected by shoppers, all without the need to read barcodes. Each item on the tally is associated with a confidence score that meets a predetermined threshold.
Career Highlights
Rebecca L. Gerlach is currently employed at Digimarc Corporation, where she continues to innovate in the realm of retail technology. Her work has significantly impacted how retailers understand and enhance the shopping experience.
Collaborations
Throughout her career, Rebecca has collaborated with notable colleagues, including Bruce L. Davis and Tony F. Rodriguez. These partnerships have contributed to the development of her innovative technologies.
Conclusion
Rebecca L. Gerlach's contributions to retail technology through her patents demonstrate her commitment to improving the shopping experience. Her innovative work continues to influence the industry and pave the way for future advancements.