Randi Schochet

Title: Innovations of Randi Schochet: A Leading Inventor in Marketing Technology

Introduction

Randi Schochet, based in New York, NY, has made significant strides in the field of marketing technology. With a remarkable portfolio of four patents, Schochet has demonstrated a keen understanding of how to leverage technology to enhance marketing strategies for merchants.

Latest Patents

One of Schochet’s latest innovations is a marketing campaign application designed for multiple electronic distribution channels. This system allows merchants to create tailored offers for distribution through various platforms, including social media networks and location-based services. The method involves receiving offer parameters, generating offer data based on these parameters and transaction data, and selecting subsets of the offer data for distribution across multiple channels. Further, the system associates a transaction account with the offer, monitors transactions, and compares them against criteria governing the offer. Merchants are provided with in-depth reports that detail metrics such as return on investment and customer engagement—essentially enabling real-time tracking of the success of their campaigns.

Career Highlights

Randi Schochet’s work at American Express Travel Related Services Company, Inc. has not only been pivotal in her career but has also contributed significantly to advancing marketing practices within the financial services industry. Schochet's innovative approaches have facilitated better customer engagement and optimized marketing spends for merchants.

Collaborations

Throughout her career, Schochet has worked alongside talented professionals, including Mara K Chomsky and David M Greenspan. These collaborations have enriched her work and played a crucial role in developing innovative solutions that address the complexities of modern marketing.

Conclusion

Randi Schochet continues to excel as an inventor and innovator in marketing technology. Her latest patents demonstrate her commitment to enhancing the capabilities of merchants in reaching their customers effectively. As the marketing landscape evolves, Schochet’s expertise and inventions will undoubtedly play a vital role in shaping the future of marketing strategies.