Randall Lewis is a notable inventor based in Mountain View, California. He has made significant contributions to the field of technology, particularly in advertising systems and data processing. With a total of 4 patents, his work has had a considerable impact on how advertisements are served and evaluated in digital environments.

Latest Patents

One of his latest patents is titled "Ad ranking system and method utilizing bids and adjustment factors based on the causal contribution of advertisements on outcomes." This patent describes systems and methods for serving advertisements in a computer network environment. The data processing system can receive a request for content from a client computing device and a cost-per-incremental-action (CPIA) bid from a content provider. It calculates the expected incremental actions from serving a candidate online ad and translates the CPIA bid to an auction bid. The system then selects a winning online ad based on the corresponding auction bids and transmits it to the client device.

Another significant patent is the "System and method for isolated simulations for accurate predictions of counterfactual events." This invention provides systems and methods for determining the effectiveness of a test content item in a computer network. The data processing system can predict a test content item as a winner of a content item auction and assign the computing device to a test or control group. It executes the auction while withholding the test content item from the control group and transmits the winning content to the computing device.

Career Highlights

Randall Lewis is currently employed at Google Inc., where he continues to innovate and develop new technologies. His work at Google has allowed him to explore various aspects of data processing and advertising systems, contributing to the company's advancements in these fields.

Collaborations

Throughout his career, Randall has collaborated with talented individuals such as Abdelhamid Abdou and Robert Michael Saliba. These collaborations have fostered a creative environment that has led to the development of groundbreaking technologies.

Conclusion

Randall Lewis is a prominent inventor whose work in advertising systems and data processing has significantly influenced the technology landscape. His innovative patents and contributions at Google Inc. continue to shape the future of digital advertising.

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