Ramakanth Putta

Title: Ramakanth Putta: Innovator in Dynamic Bidding Systems

Introduction

Ramakanth Putta is a notable inventor based in Milpitas, CA (US). He has made significant contributions to the field of technology, particularly in developing systems that enhance bidding processes in advertising. His innovative approach has led to the creation of a patent that addresses the complexities of dynamic bidding in ranking systems.

Latest Patents

Ramakanth Putta holds a patent for "Systems and methods for determining a dynamic bid for a ranking system." This patent involves systems and methods that utilize one or more processors and non-transitory storage devices. The technology is designed to receive a search query from a user along with user session information. It also processes input information related to campaigns displayed to the user. The invention determines a first bid based on the search query and user session, a second bid based on input information, and a final bid that combines both. This final bid is then transmitted to a ranking system to generate a listing of advertisements, which includes positioning information. The system also enables modifications to a graphical user interface based on this positioning information.

Career Highlights

Ramakanth Putta is currently employed at Walmart Apollo, LLC, where he continues to innovate and develop new technologies. His work focuses on improving the efficiency and effectiveness of advertising systems through advanced bidding strategies. With a patent portfolio that includes 1 patent, he has established himself as a key player in his field.

Collaborations

Throughout his career, Ramakanth has collaborated with talented individuals such as Biyi Fang and Anish Saha. These collaborations have fostered an environment of innovation and creativity, leading to the development of cutting-edge technologies.

Conclusion

Ramakanth Putta is a distinguished inventor whose work in dynamic bidding systems has made a significant impact on the advertising industry. His innovative patent showcases his ability to solve complex problems through technology. His contributions continue to shape the future of advertising and bidding strategies.