Rajiv Kumaar

Title: Innovations by Rajiv Kumaar in Advertisement Optimization

Introduction

Rajiv Kumaar is an accomplished inventor based in Bengaluru, India. He has made significant contributions to the field of advertisement technology, particularly in optimizing advertisement yield and reducing latency. His innovative approach has the potential to transform how advertisements are managed and displayed across various platforms.

Latest Patents

Rajiv holds a patent for a system and method designed to optimize advertisement yield and reduce advertisement latency. This system efficiently handles ad requests by initiating parallel bid requests to a mediation platform, header bidding partners, and ad networks. It determines the highest bid from header bidding partners in real-time while creating a prioritized list of demand sources from the mediation platform. The system caches the highest bid and its associated ad object, submitting them to the mediation platform in a single hop. This innovative approach allows for the selection of ad objects for display on client devices based on real-time data, utilizing caching, parallel processing, and backfill strategies to enhance performance.

Career Highlights

Rajiv Kumaar is currently employed at Adster Technologies Pvt. Ltd., where he continues to develop cutting-edge solutions in advertisement technology. His work has garnered attention for its effectiveness in reducing latency and optimizing ad selection processes.

Collaborations

Rajiv collaborates with talented professionals such as Ketan Chandak and Ranganathan Srinivasan, contributing to a dynamic work environment that fosters innovation and creativity.

Conclusion

Rajiv Kumaar's contributions to advertisement technology through his innovative patent demonstrate his expertise and commitment to enhancing the efficiency of ad management systems. His work at Adster Technologies Pvt. Ltd. positions him as a key player in the industry, paving the way for future advancements in advertisement optimization.