Company Filing History:
Years Active: 2021-2023
Title: Rajesh Krishna: Innovator in Advertisement Technology
Introduction
Rajesh Krishna is a notable inventor based in Cerritos, California. He has made significant contributions to the field of advertisement technology, holding a total of 4 patents. His work focuses on enhancing the delivery and targeting of advertisements in audiovisual content.
Latest Patents
One of Rajesh's latest patents involves a method for inserting advertisements in ATSC content. In this embodiment, a device receives playback content associated with an ATSC signal. The device identifies one or more markers in the playback content and communicates information related to these markers to an advertisement decision engine. Subsequently, the device receives a URL for an addressable targeted programmatic advertisement and inserts this URL into the playback content.
Another significant patent is for a system and method for state-based content delivery to a client device. This innovation includes a device with a processing system that receives the operational state of an audiovisual player, which can be either a foreground or background state. The device then sends an ad placement request, including the operational state, to a decision server for advertisement content.
Career Highlights
Rajesh Krishna is currently employed at AT&T Intellectual Property I, L.P. His work at this prominent company has allowed him to develop and refine his innovative ideas in advertisement technology.
Collaborations
Rajesh has collaborated with talented individuals such as Przemyslaw Kamela and Sonali Behera. These collaborations have contributed to the advancement of his projects and the successful development of his patents.
Conclusion
Rajesh Krishna is a distinguished inventor whose work in advertisement technology has led to multiple patents. His innovative methods for integrating advertisements into content demonstrate his commitment to enhancing viewer experiences. His contributions continue to shape the future of targeted advertising in audiovisual media.