Rajendra Sureka

Title: Rajendra Sureka: Innovator in E-Commerce Solutions

Introduction

Rajendra Sureka is a notable inventor based in New Delhi, India. He has made significant contributions to the field of e-commerce through his innovative patents. With a total of 2 patents, his work focuses on enhancing user experience in online shopping.

Latest Patents

One of Rajendra's latest patents is titled "Method and system for enabling unregistered users to manage electronic items across sessions." This invention provides a method for e-commerce websites to allow users to persist electronic items, such as coupons and gift certificates, across multiple browsing sessions. Users can save items for later by providing their email addresses, which are then used to send a URL containing the saved items.

Another significant patent is "Method and system for designing a catalog with optimized product placement." This invention utilizes past user transactions to estimate how the nature and placement of items affect user responses to catalogs. By optimizing item placement, merchants can maximize their objectives, whether in terms of revenue, sales, or clicks.

Career Highlights

Rajendra Sureka is currently associated with International Business Machines Corporation, commonly known as IBM. His role at IBM allows him to leverage his expertise in developing innovative solutions for e-commerce.

Collaborations

Rajendra has collaborated with notable colleagues, including Aseem Agrawal and Natwar Modani. Their teamwork has contributed to the successful development of his patents and innovations.

Conclusion

Rajendra Sureka is a prominent inventor whose work in e-commerce has led to valuable innovations. His patents reflect a commitment to improving user experiences and optimizing business outcomes in the digital marketplace.