Rajeev Bector

Title: Innovations by Rajeev Bector

Introduction

Rajeev Bector is an accomplished inventor based in Saratoga, California. He has made significant contributions to the field of internet-based advertising through his innovative patents. With a total of 2 patents, Bector's work focuses on optimizing advertisement selection and presentation to enhance user engagement and advertiser returns.

Latest Patents

One of Rajeev Bector's latest patents is a system, method, and computer program product for selecting internet-based advertising. This invention describes a comprehensive approach to selecting advertisements and presenting them to users. It involves reading products and services offered by various merchants using a merchant-specific catalog, which is then stored in a common format. The categories for these products and services are normalized, and virtual categories are created based on various product attributes.

Visual creatives, referred to as ad-templates, are designed to control the visual and interactive aspects of the advertisement, including ad size, color, and displayed product attributes. These ad-templates can be tailored to specific products or categories. A learning algorithm is employed to sample various products, categories, and ad-templates independently for different learning units, such as individual users and groups of users based on demographics. The performance of the advertisements is measured using learning statistics, including click-through rates and conversion rates. The learning algorithm utilizes these statistics to optimize returns for advertisers by prioritizing products or categories that perform better according to specified criteria.

Career Highlights

Rajeev Bector is currently employed at Google Inc., where he continues to innovate in the field of digital advertising. His work has had a significant impact on how advertisements are selected and presented to users, enhancing the overall effectiveness of online marketing strategies.

Collaborations

Some of Rajeev Bector's notable coworkers include Vikas Jha and Vassilis Argyrus Papavassiliou. Their collaboration contributes to the innovative environment at Google Inc., fostering advancements in technology and advertising.

Conclusion

Rajeev Bector's contributions to internet-based advertising through his patents demonstrate his expertise and commitment to innovation. His work not only enhances user experience but also optimizes advertising effectiveness for businesses.