This inventor holds 1 USPTO granted patent and 1 published patent application, plus 2 CIPO patents. Top assignee: Diet Id, Inc.. Active years: 2024.
Company Filing History:
Years Active: 2024
Title: Rachna Govani: Innovator in Targeted Advertising Technologies
Introduction
Rachna Govani is a notable inventor based in the United States, recognized for her contributions to the field of targeted advertising technologies. With a focus on systems and methods for enhancing ad impressions, she has made significant strides in the industry.
Latest Patents
Govani's latest patent, titled "Systems And Methods For Targeting Ad Impressions," outlines a comprehensive system and method for effectively targeting ad impressions. The patent describes a process where a list of customer records is transmitted to a service provider system that identifies a matched customer and installs a cookie on a web client associated with that customer. The system is designed to receive a campaign request from a merchant and transmit this request to the service provider system. It adds a flag to the cookie based on the campaign request and instructs a media buyer system to bid on an ad impression for the matched customer based on the flag. Furthermore, the system compares expenditures associated with matched customers who received targeted ad impressions to those who did not, but fit the parameters of the campaign request.
Career Highlights
Throughout her career, Rachna Govani has demonstrated a commitment to innovation in advertising technology. Her work has focused on improving the efficiency and effectiveness of ad targeting, which is crucial in today's digital marketing landscape.
Collaborations
Govani has collaborated with notable professionals in her field, including Sastry Durvasula and Lucas Gebb. These partnerships have contributed to the development of her innovative ideas and the successful implementation of her patents.
Conclusion
Rachna Govani is a pioneering inventor whose work in targeted advertising technologies has the potential to reshape the industry. Her latest patent showcases her innovative approach to enhancing ad impressions, making her a significant figure in the realm of advertising technology.