Quansheng Duan

Title: Quansheng Duan: Innovator in Ad Placement Technologies

Introduction

Quansheng Duan is a notable inventor based in Beijing, China. He has made significant contributions to the field of advertisement technology, particularly in systems and methods for ad placement and ranking. With a total of 2 patents, his work has garnered attention in the tech industry.

Latest Patents

Quansheng Duan's latest patents focus on systems and methods for list ranking and ads placement using interaction features. These patents disclose innovative techniques for placing ads in a block on a webpage. The process involves training two ranking models using distinct ads data sets. The first model predicts the click probability for each ad and ranks them based on effective cost per mille (eCPM). The second model, trained on a subset of the first ads data set, incorporates interaction features related to ad position. It predicts click probabilities for the second ads data set. Ultimately, the system calculates the expected revenue for each arrangement of ads and selects the one with the maximum revenue for placement on the webpage.

Career Highlights

Quansheng Duan is currently employed at Yahoo! Inc., where he continues to develop and refine his innovative ad placement technologies. His work has been instrumental in enhancing the effectiveness of online advertising strategies.

Collaborations

Quansheng has collaborated with talented coworkers such as Siyu You and Jiacheng Guo. Their combined expertise contributes to the advancement of ad technology at Yahoo! Inc.

Conclusion

Quansheng Duan's contributions to ad placement technologies demonstrate his innovative spirit and commitment to enhancing online advertising. His patents reflect a deep understanding of interaction features and revenue optimization, making him a valuable asset in the tech industry.