Company Filing History:
Years Active: 2019-2022
Title: Innovation and Impact of Preston J Hillman in Call Analytics
Introduction
Preston J Hillman, based in Seattle, WA, is a notable inventor recognized for his contributions to mobile advertising analytics. With two patents to his name, Preston has made significant strides in enhancing the effectiveness of advertising strategies through innovative technology.
Latest Patents
One of Preston's latest patents is a call analytics system designed for mobile advertising. This system analyzes the effectiveness of advertising campaigns by utilizing performance data and call data. It specifically evaluates the performance of various keywords in generating calls to displayed phone numbers. By employing statistical techniques, the call analytics system correlates received calls to displayed phone numbers with the keywords associated with displayed advertisements. This advancement provides advertisers with the capability to track and measure which keywords effectively drive sales for mobile users who call directly from ads on their smartphones or other mobile devices. Additionally, the system can recommend changes to current or future advertising campaigns based on the calculated effectiveness of certain keywords.
Career Highlights
Preston is currently affiliated with Marchex, Inc., where his expertise in call analytics plays a vital role in refining mobile advertising strategies. His innovative approach has helped numerous companies improve their advertising return on investment through better understanding and optimization of their keyword performance.
Collaborations
Throughout his career, Preston has collaborated with various professionals, including his co-workers Chris Jones and Adarsh S Nair. These collaborations have further fueled innovation within Marchex, enabling the development of robust solutions for the advertising industry.
Conclusion
Preston J Hillman's work in call analytics represents a significant leap forward in the field of mobile advertising. His patents not only illustrate his inventive spirit but also serve as essential tools for advertisers striving to maximize their marketing efficacy. As he continues to innovate, Preston is poised to make an even larger impact in the realm of advertising technology.