Pooja Kohli

Title: Pooja Kohli: Innovator in Pay-Per-Click Fraud Protection

Introduction

Pooja Kohli is a notable inventor based in Raleigh, NC (US). She has made significant contributions to the field of technology, particularly in the area of fraud prevention for online advertising. With a total of 2 patents to her name, Kohli is recognized for her innovative approaches to enhancing the security of pay-per-click data processing systems.

Latest Patents

Kohli's latest patents focus on a method for pay-per-click fraud protection. The invention outlines a comprehensive fraud prevention method that includes receiving a click-through for a link in a host site referencing a marketed site. The method involves identifying the link address for the click-through and comparing it to a modified link address recorded for the actual link address of the marketed site. If the identified link address does not match the modified link address, the click-through can be quashed. Conversely, if the addresses match, the click-through is redirected to the marketed site. This innovative approach aims to protect advertisers from fraudulent activities that can undermine their marketing efforts.

Career Highlights

Kohli is currently employed at International Business Machines Corporation (IBM), where she continues to develop her expertise in technology and innovation. Her work at IBM has allowed her to collaborate with other talented professionals in the field, further enhancing her contributions to the industry.

Collaborations

Some of her notable coworkers include Fonda J Daniels and Paul Franklin McMahan. Their collaborative efforts contribute to a dynamic work environment that fosters innovation and creativity.

Conclusion

Pooja Kohli is a pioneering inventor whose work in pay-per-click fraud protection showcases her commitment to advancing technology and security in online advertising. Her contributions are vital in the ongoing battle against digital fraud, making her a significant figure in her field.