This inventor holds 1 USPTO granted patent. Top assignee: Turn Inc.. Active years: 2014.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2014
Title: The Innovations of Philip Michael Smolin
Introduction
Philip Michael Smolin is an accomplished inventor based in Los Altos, California. He is known for his innovative contributions to online advertising systems. With a focus on enhancing the effectiveness of digital marketing, Smolin has developed a unique approach that integrates various advertising strategies.
Latest Patents
Smolin holds a patent for an "Enhanced online advertising system." This system provides an automatically targeted network for text and graphical advertising based on cost-per-action bidded pricing. The actions include acquisitions, purchases, downloads, registrations, donations, clicks, and impressions. The system integrates contextual, search, and behavioral relevance features to optimize ad selection for advertisers. Advertisers can enter action objectives, associated bids, and creatives or catalog assets. The assets are automatically analyzed and stored, allowing for the automatic construction of ads for catalog assets. When an ad request is received from a user terminal regarding a publisher asset, the request is matched to a stored contextual analysis of the publisher asset and preferably to a profile associated with the user. The best advertisements are determined based on a predicted response and are then served at the user terminal based on available ad space.
Career Highlights
Smolin is currently associated with Turn Inc., where he continues to innovate in the field of online advertising. His work has significantly impacted how advertisers reach their target audiences effectively.
Collaborations
Some of his notable coworkers include John R. Ellis and Satish Katiyar, who have also contributed to advancements in advertising technologies.
Conclusion
Philip Michael Smolin's contributions to the field of online advertising demonstrate his commitment to innovation and effectiveness in digital marketing strategies. His patent reflects a deep understanding of the complexities of user engagement and advertising optimization.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile