Peter Otto Robert Lipa

Title: Innovations of Peter Otto Robert Lipa

Introduction

Peter Otto Robert Lipa is an accomplished inventor based in Tucson, AZ. He has made significant contributions to the field of social media analytics through his innovative patents. With a total of 2 patents, Lipa's work focuses on estimating demographics of users employing social media.

Latest Patents

Lipa's latest patents include methods and apparatus designed to estimate demographics of users engaging with social media. One example method involves identifying a social media message related to an asset, which is associated with a user identifier. The process continues by determining demographics linked to a group of individuals exposed to the asset. Lipa's method also includes associating the user identifier with the asset and repeating the previous steps. Ultimately, the method combines demographics from multiple groups associated with the user identifier to create a comprehensive demographic profile for the user.

Career Highlights

Peter Lipa is currently employed at The Nielsen Company, LLC, where he applies his expertise in social media analytics. His work has garnered attention for its innovative approach to understanding user demographics in the digital landscape.

Collaborations

Lipa collaborates with notable colleagues, including Michael R. Sheppard and Matthew B. Reid, who contribute to the advancement of their shared projects.

Conclusion

Peter Otto Robert Lipa's contributions to social media analytics through his patents demonstrate his innovative spirit and commitment to advancing technology. His work continues to influence the way demographics are estimated in the digital age.