Pete Martin

Title: Innovations of Pete Martin

Introduction

Pete Martin is an accomplished inventor based in North Grafton, MA (US). He has made significant contributions to the field of advertising technology. His innovative approach focuses on enhancing the way advertisements are rendered in conjunction with rich media content.

Latest Patents

One of Pete Martin's notable patents is titled "Techniques for rendering advertisements with rich media." This patent describes a method where an advertisement is matched to subject matter in a portion of rich media content, such as digital videos or Flash™ animations. The process involves using audio recognition techniques to determine if the content's subject matter correlates with an advertisement. Based on this correlation, rendering preferences are established to dictate how the advertisement should be displayed alongside the media content. This innovative approach allows advertisements to be served in a timely manner, enhancing viewer engagement.

Career Highlights

Pete Martin is currently associated with Tremor Video, Inc., where he continues to develop cutting-edge advertising solutions. His work has been instrumental in advancing the integration of advertisements within digital media platforms. With a patent portfolio that includes 1 patent, he has established himself as a key player in the industry.

Collaborations

Some of Pete's notable coworkers include Wai Kit Lau and Steven Sanghoon Lee. Their collaborative efforts contribute to the innovative environment at Tremor Video, Inc.

Conclusion

Pete Martin's contributions to advertising technology through his innovative patent demonstrate his commitment to enhancing viewer experiences. His work continues to influence the way advertisements are integrated into rich media content.