Company Filing History:
Years Active: 2012-2015
Title: Pavel Murnikov: Innovator in Ad Delivery Systems
Introduction
Pavel Murnikov is a notable inventor based in Acton, MA (US). He has made significant contributions to the field of advertising technology, particularly in the realm of video media. With a total of 3 patents to his name, Murnikov's work focuses on optimizing ad delivery and enhancing user experience.
Latest Patents
Murnikov's latest patents include innovative systems and methods for inserting ads during playback of video media. This ad delivery platform allows for the marketing and monetizing of media assets through the strategic insertion of advertisements in on-demand video. The platform optimizes ad delivery by controlling the frequency and format of ads, providing flexible and configurable rules based on user profiles, behavior history, and video popularity. Additionally, he has developed systems and methods for forecasting ad inventory, which help determine available ad placements based on historical data and insertion rules.
Career Highlights
Murnikov is currently employed at Yahoo! Inc., where he continues to push the boundaries of ad technology. His work has been instrumental in creating more effective ad campaigns that leverage data-driven insights to enhance user engagement and monetization strategies.
Collaborations
Some of Murnikov's notable coworkers include Gulrukh Ahanger and Todd Boes, who contribute to the innovative environment at Yahoo! Inc. Their collaborative efforts help drive advancements in advertising technology.
Conclusion
Pavel Murnikov stands out as a key figure in the development of ad delivery systems, with a focus on optimizing user experience and maximizing ad effectiveness. His contributions are shaping the future of advertising in the digital age.