This inventor holds 4 USPTO granted patents and 1 published patent application. Top assignee: Tra, Inc.. Active years: 2010-2012.
Company Filing History:
Years Active: 2010-2012
Title: Pavel Bochman: Innovator in Advertising Measurement Systems
Introduction
Pavel Bochman is a notable inventor based in Plainview, NY (US). He has made significant contributions to the field of advertising measurement systems, holding a total of 4 patents. His work focuses on utilizing consumer purchase behavior to enhance television targeting and advertising effectiveness.
Latest Patents
One of Pavel Bochman's latest patents involves using consumer purchase behavior for television targeting. This innovation provides strategies, tools, and techniques for delivering content to consumers through television and other media. The advertising measurement system he developed can be accessed via a software-as-a-service model or a client-downloaded computer program. It is designed to process and analyze various data types, including household media exposure data, product purchase data, advertising data, program data, and demographic data. This data is collected from multiple sources, such as television set-top boxes located in consumers' households. The system matches and cross-correlates this data to calculate return on advertising investment measurements and optimize media placement for specific households. Additionally, methods for protecting the privacy of communicated data are also included in his patent.
Career Highlights
Pavel Bochman is currently employed at Tra, Inc., where he continues to innovate in the field of advertising technology. His work has been instrumental in advancing how advertisers understand and engage with consumers.
Collaborations
Pavel has collaborated with notable colleagues, including Brian P. Canning and William Morris Harvey, contributing to the development of cutting-edge advertising solutions.
Conclusion
Pavel Bochman's innovative work in advertising measurement systems exemplifies the intersection of technology and consumer behavior. His contributions are shaping the future of targeted advertising and enhancing the effectiveness of media placement strategies.