Paul Owen

Title: The Innovative Mind of Paul Owen

Introduction

Paul Owen is a notable inventor based in Bend, Oregon. He has made significant contributions to the field of marketing technology, particularly in the area of user engagement and website analytics. With a total of 3 patents to his name, Owen's work focuses on enhancing the privacy and effectiveness of online marketing strategies.

Latest Patents

One of Owen's latest patents is titled "Method for analyzing website visitors using anonymized behavioral prediction models." This innovative method begins when a website visitor accesses a site that includes a web beacon. The beacon redirects the visitor's browser to the server of a marketing services provider (MSP). The MSP server reads a cookie previously set by the MSP, which contains an anonymous link. This link is used to match data related to the visitor, allowing for the storage of browsing activity in an activity database. Periodic reports can then be generated for the website owner, all while maintaining the visitor's privacy by not associating the anonymous link with any personally identifiable information (PII).

Another significant patent is the "Method and system for tracking user engagement on multiple third-party sites." This system enhances multichannel marketing by using a redirect link instead of a standard link to a landing page. When a consumer activates the link, they are temporarily redirected to a server maintained by a marketing services provider. A cookie on the consumer's device links their data to other information held by the MSP, all without retaining any personally identifiable information (PII). This system allows marketers to effectively track and analyze their multichannel marketing efforts while ensuring consumer privacy.

Career Highlights

Throughout his career, Paul Owen has worked with prominent companies such as Liveramp, Inc. and Acxiom Corporation. His experience in these organizations has allowed him to develop and refine his innovative ideas in marketing technology.

Collaborations

Owen has collaborated with talented individuals in the industry, including Vivek Palan and Frank Ledo. These partnerships have contributed to the development of his groundbreaking patents and have furthered advancements in the field.

Conclusion

Paul Owen's contributions to marketing technology through his innovative patents demonstrate his commitment to enhancing user engagement while prioritizing privacy. His work continues to influence the industry and pave the way for future advancements.