Company Filing History:
Years Active: 2015-2023
Title: The Innovative Mind of Paul M Mason: Pioneering User Identification Technology
Introduction: Paul M Mason, an inventor based in Brooklyn, NY, has made significant contributions to the field of digital advertising with a total of six patents to his name. His work, particularly in the area of user identification through demand-side platforms, has transformed how advertisers interact with users across different exchanges.
Latest Patents: One of Mason's latest patents focuses on "Systems and methods for using server side cookies by a demand side platform." This disclosure outlines methods for identifying users by a demand-side platform (DSP) across multiple advertiser exchanges. The intricate mechanism involves establishing a cookie mapping for a user, which includes various user identifiers from advertisement exchanges mapped to a specific user identifier assigned by the DSP. The DSP is responsible for storing this mapping, which includes a first mapping with user IDs and exchange IDs from multiple exchanges. The innovative approach adds efficiency to how bidders insert pixels into bids for impression opportunities, ultimately optimizing the digital advertising process.
Career Highlights: Mason has worked with Mediamath, Inc., a company known for its innovative technology in digital marketing. His role there has allowed him to synergize his inventive ideas with the technological capabilities of a leading firm in the industry, further pushing the boundaries of what is possible in user identification and advertising technology.
Collaborations: Throughout his career, Mason has collaborated with notable individuals such as Yehuda Ari Buchalter and Joseph M Zawadzki. Working alongside talented professionals has undoubtedly enriched his experience, sparking creative exchanges that have fueled his inventive journey.
Conclusion: Paul M Mason's contributions to the field of digital advertising through his patents reflect a keen understanding of technology and its application in real-world scenarios. His innovative mindset, combined with collaborative efforts within a dynamic company like Mediamath, Inc., positions him as a prominent figure in the advancement of user identification systems. Through his work, he continues to shape the future of digital marketing.