Paul Koelfgen

Title: Paul Koelfgen: Innovator in Consumer Information Processing

Introduction

Paul Koelfgen is an accomplished inventor based in Aurora, CO (US). He has made significant contributions to the field of consumer information processing, particularly in targeted marketing applications. His innovative approach has led to the development of systems and methods that enhance the way companies interact with consumers.

Latest Patents

Koelfgen holds a patent for "Systems and methods for processing consumer information for targeted marketing applications." This invention encompasses systems and methods that facilitate the association and aggregation of consumer data from both online and offline sources. The patent specifically addresses the linking of consumer data in a data source controlled by an entity, such as a company's CRM database, to offline demographic data and online interaction data. The linking process is based on various identifiers associated with the data sources, allowing for a more tailored interaction with consumers. Additionally, the patent introduces a shared cookie data management system that enables entities to selectively share consumer information in a uniform format.

Career Highlights

Koelfgen's career is marked by his role at Experian Marketing Solutions, Inc., where he has been instrumental in developing innovative marketing solutions. His work has significantly impacted how companies manage and utilize consumer data for targeted marketing efforts.

Collaborations

Throughout his career, Koelfgen has collaborated with notable professionals, including Michael R Balducci and Thomas C Manvydas. These collaborations have further enriched his contributions to the field of consumer information processing.

Conclusion

In summary, Paul Koelfgen is a notable inventor whose work in consumer information processing has paved the way for more effective targeted marketing strategies. His patent and career achievements reflect his commitment to innovation in this vital area.