Paul Hodges

Title: The Innovations of Paul Hodges

Introduction

Paul Hodges is an accomplished inventor based in Austin, TX (US). He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on optimizing real-time bidding processes, which are crucial for effective online marketing strategies.

Latest Patents

Hodges holds a patent for a "System and method for optimizing real-time bidding on online advertisement placements utilizing mixed probability methods." This patent describes a method and system that enhances the efficiency of real-time bidding (RTB) requests. The process involves receiving an RTB request from a partner selling an impression on behalf of a publisher. Several probability scores are predetermined based on various criteria. During the processing of a real-time bid request, a combined probability score and threshold are calculated. The RTB system then determines the decision to bid and the pricing for the impression based on these scores. The campaign targets are aligned with the combined probability score, and a bid response is returned to the RTB partner, indicating the selected campaign targets and bid prices.

Career Highlights

Paul Hodges is currently employed at Maxpoint Interactive, Inc., where he continues to develop innovative solutions in the realm of online advertising. His expertise in real-time bidding has positioned him as a valuable asset in the industry.

Collaborations

Hodges has worked alongside notable colleagues, including Christopher Farmer and Michael Els. Their collaborative efforts contribute to the advancement of technology in online advertising.

Conclusion

Paul Hodges exemplifies the spirit of innovation in the field of online advertising through his patent and work at Maxpoint Interactive, Inc. His contributions are paving the way for more efficient advertising strategies in the digital landscape.