Patrick Brendan Maginnis

Title: Innovator Spotlight: Patrick Brendan Maginnis

Introduction

Patrick Brendan Maginnis, a notable inventor based in San Francisco, CA, has made significant contributions to the field of technology with a total of five patents to his name. His work focuses primarily on enhancing the performance of advertising through innovative systems in social networking.

Latest Patents

Among Patrick's most recent patents, one stands out: "Estimating the reach performance of an advertising campaign." This patent outlines a method where a social networking system collects location information from a multitude of users. By generating and storing hash values based on user identifiers and geographic locations, the system is able to determine the number of unique users within specific geographic regions while accounting for the dynamic nature of location updates.

Another notable patent is focused on "Location data for defining places and traffic." In this invention, a computing device selects location updates from users that correspond to specific places. The method includes creating a probability map derived from user location updates, providing insights into geographical distributions over time.

Career Highlights

Patrick is currently employed at Facebook, Inc., where he continually pushes the envelope on social networking technologies and advertising efficiency. His work not only advances the company's objectives but also contributes to broader applications in the field of advertising and location-based services.

Collaborations

Throughout his career, Patrick has collaborated with notable colleagues, including Michael John McKenzie Toksvig and Erick Tseng. These partnerships have allowed for a rich exchange of ideas and have fostered innovation within the team at Facebook.

Conclusion

Patrick Brendan Maginnis exemplifies the spirit of innovation through his significant contributions in technology and advertising. His patents not only reflect his expertise but also have the potential to reshape how we understand and utilize location data in digital marketing. As he continues his work at Facebook, Patrick remains an influential figure in the realm of social media innovations.