Company Filing History:
Years Active: 2007-2010
Title: Inventor Spotlight: Omar Tawakol
Introduction
Omar Tawakol is an innovative inventor based in Bellevue, Washington. He has contributed significantly to the field of online advertising technology, holding two patents that enhance how advertisers reach target audiences. His work reflects a deep understanding of user activity and advertising effectiveness in the digital landscape.
Latest Patents
Omar Tawakol is credited with the patent titled "Accepting bids to advertise to users performing a specific activity." This invention describes a facility for performing online advertising on a subject website relative to user-selected activities. The facility receives multiple bids submitted by advertisers, detailing the rates they are willing to pay for displaying advertising messages to users engaging in a specified activity. When a user who has previously performed the activity requests any web page within the site containing advertising space, the facility identifies the bid with the largest advertising rate, ensuring the advertiser gets optimal exposure. The innovative mechanism behind this patent allows advertisers to strategically tailor their campaigns based on user behavior, thereby maximizing engagement and advertising effectiveness.
Career Highlights
Throughout his career, Omar Tawakol has worked with notable companies in the advertising and technology space, including Revenue Science, Inc. and AudienceScience Inc. His experiences in these organizations have equipped him with the expertise necessary to drive advancements in advertising technology.
Collaborations
During his journey, Omar has partnered with various professionals in the industry, including his coworker Basem Nayfeh. Their collaborations have contributed to the development of cutting-edge advertising solutions that benefit both advertisers and users.
Conclusion
Omar Tawakol's contributions to the field of online advertising showcase his innovative spirit and dedication to improving advertising strategies. His patents continue to influence how advertisers connect with users, demonstrating the importance of understanding user activity in a rapidly evolving digital marketplace.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.