Company Filing History:
Years Active: 2020-2021
Title: Nuwan Senaratna: Innovator in Advertising Technology
Introduction
Nuwan Senaratna is a prominent inventor based in Sunnyvale, CA. He has made significant contributions to the field of advertising technology, holding a total of 3 patents. His work focuses on enhancing the efficiency and effectiveness of online advertising systems.
Latest Patents
One of Nuwan's latest patents is titled "Real-time feedback of advertisement review." This innovation allows an online system to determine whether the components of an advertisement meet specific policies. If a component fails to satisfy these policies, the user is notified immediately, enabling them to modify the component. This process streamlines the approval of advertisements by utilizing stored data to compare previously analyzed components with new submissions.
Another notable patent is "Targeting advertisements to groups of social networking system users." This invention targets advertising to a group of related users within a social networking system. By receiving targeting criteria, the system identifies users who interact in ways that meet these criteria. The advertisement is then served to this group, ensuring that the content reaches the intended audience effectively.
Career Highlights
Nuwan Senaratna is currently employed at Facebook, Inc., where he continues to innovate in the realm of advertising technology. His work has had a significant impact on how advertisements are targeted and approved in online environments.
Collaborations
Some of Nuwan's notable coworkers include Mathew Varghese and Rong Yan. Their collaborative efforts contribute to the advancement of technology within the company.
Conclusion
Nuwan Senaratna is a key figure in the development of innovative advertising solutions. His patents reflect a commitment to improving the online advertising landscape, making it more efficient and user-friendly.