This inventor holds 6 USPTO granted patents. Top assignee: Deepintent, Inc.. Active years: 2022-2026.
Company Filing History:
Years Active: 2022-2026
Title: Nuupur Adathiya: Innovator in Digital Performance Measurement
Introduction
Nuupur Adathiya is a prominent inventor based in Maharashtra, India. He has made significant contributions to the field of digital performance measurement, holding a total of 6 patents. His work focuses on integrating data for optimizing advertising campaigns, showcasing his expertise in technology and analytics.
Latest Patents
One of Nuupur's latest patents is titled "Automatic data integration for performance measurement of multiple separate digital transmissions with continuous optimization." This innovative method involves obtaining impression data from a demand-side platform (DSP) that specifies service providers and consumer tokens. It also includes receiving tokenized claims data records related to product prescriptions from a database server. The process culminates in generating aggregated analytics reports based on integrated measurement records, which link tokenized claims data with impression data. Additionally, a machine learning model is trained using selected features from the data to predict bid values and optimize DSP operations for advertising campaigns.
Career Highlights
Nuupur Adathiya currently works at DeepIntent, Inc., where he applies his skills in data integration and performance measurement. His innovative approaches have positioned him as a key player in the industry, contributing to advancements in digital advertising technologies.
Collaborations
Nuupur collaborates with talented professionals such as Vaso Dakic and Sara He, enhancing the innovative environment at DeepIntent, Inc. Their combined expertise fosters a culture of creativity and technological advancement.
Conclusion
Nuupur Adathiya's contributions to digital performance measurement and data integration reflect his commitment to innovation in technology. His patents and work at DeepIntent, Inc. demonstrate his significant impact on the industry.