Noam Ben Ishay

Title: The Innovative Mind of Noam Ben Ishay

Introduction

Noam Ben Ishay is a notable inventor based in Tzur Yigal, Israel. He has made significant contributions to the field of online advertising technology. His innovative approach focuses on enhancing the attribution of online actions to previously delivered electronic advertisements.

Latest Patents

Noam Ben Ishay holds a patent for "Anonymized cross-application or cross-site attribution without use of central IDs." This patent describes systems and methods for attributing online actions to electronic advertisements across multiple devices. The technology utilizes device identifier clusters without relying on central IDs. Each device ID cluster is linked to a specific device, which has unique characteristics. The process involves receiving device-related ad impression data and online action data, which includes a device identifier. This identifier helps in identifying the corresponding device ID cluster. The method also includes selecting and pairing copy devices with respective devices to anonymize the data received.

Career Highlights

Noam Ben Ishay is currently associated with Almondnet, Inc., where he continues to develop innovative solutions in the advertising technology sector. His work has been instrumental in advancing the methods used for online attribution.

Collaborations

One of his notable coworkers is Roy Shkedi, with whom he collaborates on various projects within the company.

Conclusion

Noam Ben Ishay's contributions to the field of online advertising through his innovative patent demonstrate his expertise and commitment to advancing technology. His work continues to influence the way online actions are attributed to advertisements across devices.