Nikhil Mishra

Title: Nikhil Mishra: Innovator in Digital Advertising Solutions

Introduction

Nikhil Mishra is a prominent inventor based in Cupertino, CA (US). He has made significant contributions to the field of digital advertising through his innovative patent. His work focuses on enhancing user privacy and providing options for consumers in the digital advertising landscape.

Latest Patents

Nikhil Mishra holds a patent titled "Systems and methods for cookieless opt-out of device specific targeting." This patent outlines systems and methods that allow subscribers to opt-out of targeted digital advertisements. In one implementation, a mobile network operator's operations support system server receives input from a subscriber, which includes an account number and a stable network-level identifier. The server then sends a message to the mobile device along with a URL based on the subscriber's input. When the subscriber visits the website, a beacon is generated, and the server communicates with a mobile analytics platform server to indicate the subscriber's preference regarding targeted digital advertisements. This innovative approach addresses privacy concerns while still allowing for effective advertising strategies.

Career Highlights

Nikhil Mishra is currently associated with Cinarra Systems, where he continues to develop solutions that bridge the gap between user privacy and targeted advertising. His work at Cinarra Systems has positioned him as a key player in the industry, contributing to advancements in mobile advertising technologies.

Collaborations

Nikhil has collaborated with talented professionals in his field, including Sathyender Nelakonda and William J Leece. These collaborations have fostered an environment of innovation and creativity, leading to the development of cutting-edge solutions in digital advertising.

Conclusion

Nikhil Mishra's contributions to the field of digital advertising through his innovative patent demonstrate his commitment to enhancing user privacy while maintaining effective advertising practices. His work at Cinarra Systems and collaborations with other professionals highlight his role as a significant innovator in the industry.